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McCANN Australia Truth Well Told

Winged Eye

Adfest | APAC Effies

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Women are more excited by a new makeup look than yet another new product.


While women love a new makeup look they don’t always have the confidence to try it for themselves. So we created a new look, the Winged Eye, using two new products and then turned it in to the latest must-have by featuring it on all the models in the Melbourne Fashion Festival. We created a suite of how-to videos and tutorials so women could confidently create their own Winged Eye.


More than 1.9 million organic views of our how-to videos and the highest sales on record for both products.

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