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McCANN Australia Truth Well Told

Laser Or L’Oréal


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Australians spend more per capita on cosmetic surgery than any country in the world. We set out to prove that there is an alternative to painful, invasive cosmetic procedures – L'Oréal Paris Revitalift Laser X3.


Laser Or L’Oréal.

A side by side comparison, on the same woman’s face, to test the effectiveness of a laser skin procedure, versus L’Oréal’s new Revitalift range.

Over a four week period, Australia watched as one brave woman had laser skin re-surfacing on one side of her face while using the Revitalift X3 product range on the other. After four weeks, the campaign showed the undeniable truth – Revitalift was cheaper, non-painful and as effective.


  • 33% increase in market share
  • Highest ever sales of Revitalift

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