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McCANN Australia Truth Well Told

See Inside a Child’s Mind

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90% of a child’s brain develops in the first 5 years of their life, and yet many children under 5 are still not enrolled in early education. To encourage enrollments we asked a very simple question: You may be a great parent but are you a great teacher?


Start Strong

We created a fully immersive 3D experience, which took the audience on a deep dive into a child’s mind. Each individual synapse illustrates the benefits of early education, informing parents on the importance of enrolling their child as early as possible.


The campaign drove 10x more website engagement than the NSW Department of Education Website.

And thousands of parents committed to enrolling their child.

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