As more and more people globally watch large events like the Australian Open, the number who take part themselves is in decline. Playing tennis makes people happier and healthier, not just fitter. It is proven to reduce stress, increase mental wellbeing and help people live longer lives due not only to physical activity but the social interaction.
What is priceless about tennis is not hitting a ball, but the friendships you walk away with. We wanted to inspire and enable people to Start Something Priceless, by getting more people to make meaningful connections through playing tennis.