We are now not only Australia’s most awarded creative agency, but Australia’s most awarded integrated creative and media agency.

A Creative Approach To Media.

Creativity is at the centre of our media approach. We believe creative and media are intrinsically linked to deliver truly effective campaigns.

No Competing Agendas.

A truly integrated model. No double handling. No communication gaps. No conflicting egos.

We will co-create with you a bespoke service model to suit your requirements.

Change is simply an opportunity to grow.

With a holistic approach to strategy, planning and the smart use of data and analytics, we balance the art and the science, sharing knowledge and providing insights into customer profiling to inspire action, and drive commercial success for our clients.

We believe integration is everything and that strategy, creative, production and media working together is the most innovative way forward.

Our focus is on the entire consumer journey extending across paid, earned and owned media channels. McCann Media specialises not just in media buying but rather each touchpoint of the consumer journey so our channel and message is relevant at each stage. We do this by wrapping channels and ideas around one another to ensure effectiveness is at the heart of each campaign.


Everything we do is for the better performance of our clients’ business. From creative optimisation to daily digital tracking to sophisticated data and analytics, and everything in between – we treat our clients’ business as if it were our own.

We are the executional arm.

We are experts in understanding the media environment and can therefore guide the most effective creative opportunities to engage with our audience.

McCann Melbourne Media Strategy Process

Media recognition:

APAC Effies 2018: Media Innovation Silver
APAC Effies 2018: Media Partnership Activation Silver
AWARD 2018Best Use of Experiential Marketing Gold
AdFest 2018: Direct Lotus Gold
Cresta 2018: Outdoor Silver
Spikes 2018: Outdoor Silver

Cannes Lions 2017: Excellence in Media Execution Bronze
AdFest 2017: Best Integrated Media Campaign Silver
New York Fest 2017: Best Use of Media Finalist
One Show Awards 2017: Dynamic Billboards or Transit Merit Award
AdStars 2017: Integrated Media Campaign Grand Pix
Clio 2017: Integrated Media Campaign Silver
AC&E 2017: Media Campaign Winner
MFA 2017Best Collaboration Gold
Spikes 2017: Use of Outdoor Gold

Adfest 2016: Media Grand Prix
Cannes Lions 2016: Media Gold
B&T Media Agency of the Year 2016: Finalist
Mumbrella Integrated Agency of the Year 2016: Finalist

Spikes 2015: Media Grand Prix

AdNews 2014: Media Campaign of The Year

Cannes Lions 2013: Media Gold