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McCANN Australia Truth Well Told

Pat Baron

Chief Creative Officer - Australia

Pat Baron

A professional brand builder, Pat brings more than two decades of experience in behavioural change communications and a creative track record that has seen him awarded at every major international award show while working at McCann, Clemenger BBDO & JWT. Pat has been responsible for the creative and artistic direction of internationally recognized campaigns for Google, Metro, Specsavers, L’Oreal, V/Line and the Victorian State Government. Pat is a regular industry contributor, including serving as Chairman of Judges at the New York Festivals, Spikes Asia, AWARD, Sirens, is an AWARD School judge and an ADMA judge. Pat also writes opinion articles in the media for B&T, AdNews, Campaign Brief and also presents at creative workshops, seminars and media events.