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McCANN Australia Truth Well Told

Lyndell Sawyer

Head of Media - Sydney

Lyndell Sawyer

Lyndell is a media professional specalising in all things digital. Her experience ranges from working in small full service digital agencies, large multinationals and supporting sales teams on the publisher side. She has also spent several years in the UK, strategically planning media for one of the largest telecommunication companies - O2. She also has a strong knowledge of research and all things programmatic.

She started out in an agency cleaning kitchens at 18yrs of age and was soon moved into media where she has spent more than half of her life creatively moulding together media strategies and perfecting the art of negotiation.

Her client based experience ranges from FMCG’s like Nestle, Finance including Westpac and Virgin and retail clients including BBQ’s galore and Epson.