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McCANN Australia Truth Well Told

Ian MacDonald

Strategy Director - Sydney

Ian MacDonald

Ian is an experienced integrated strategist drawing on a career that has spanned creative agencies, client-side and market research.

Prior to joining McCann, Ian was Head of Planning for Publicis London and global strategy lead for UBS; navigating the largest relaunch of the brand for nearly 20 years. His previous experience also includes Head of Advertising and Brand at HSBC and Planning Director at JWT London.

Ian has been fortunate enough to work with leading clients such as Johnson & Johnson, Cadbury, Microsoft, Tourism Ireland, Confused.com, Unilever and Nestle. He is a multi-awarded IPA Effectiveness winner.