Hazelle is obsessed with harnessing creativity to transform business. And with building a truly collaborative, low ego work environment filled with hungry, curious and passionate people. A native of Australia with a strong track record for winning new business and growing and repositioning global brands. Hazelle spent most of the past 20 years in Amsterdam, helping build brands for clients including Nike, adidas, Microsoft, Converse, Bacardi, Heineken, Carlsberg, Diageo, Electronic Arts and the United Nations. She grew up at Wieden+Kennedy where she spent over a decade. Later stints included Managing Director of Grey Amsterdam, CEO and Founding Partner of Anomaly Amsterdam and most recently the Co-Founder and Managing Director of an ideas company Ugly.