McCann roles out its 3rd and 4th spots for Uncle Tobys Oats. Both use Marin to promote the range. The Marin TVCs from last year were a great success which we wanted to build on.
The spots were shot in Sydney by Director Simon Frost who recently Directed the Optus ‘Penguin’ TVCs.
Quick Sachets launched in April with Cups following in May – winter being the key oats sales period.
THE BRIEFS:
Quick Sachets – Communicate to the consumer the convenience of UTs Oats - Oats ready in 90sec talking to busy mums who have no time in the morning to make a hot, wholesome breakfast for her family.
Quick Cups – Launch NEW UT’s Oats, Quick Cups. We continued to use Marin in a mock style infomercial to communicate the new product news to consumers.