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The Truth About Affluence

25 Aug 2014
 

What is affluence today? The Truth About Affluence, the latest study from McCann Truth Central, paints a portrait of today’s affluent consumer to help brands engage the top 20%. Our research included an online survey of 4000 affluent individuals in 21 of the most influential cities around the world, as well as qualitative dinner parties in 16 of those markets.