McCann Melbourne is looking for a Senior Strategic Planner. McCann Melbourne is one of the worlds most awarded creative agencies, known for consistently producing high quality, creative work that is recognised on the global stage. With around 180 agencies in 120 countries, McCann is also part of the The Interpublic Group of companies (IPG).
At McCann Melbourne you will work on a wide range of projects for a mix of multinational and local clients including L’Oréal Paris, AGL, Metro Trains, Bendigo bank, Tiger Air and various Government portfolios.
As Senior Planner you will own strategy and planning work on some of our most important clients from pre-brief to concept delivery. This critical role within the agency is the linchpin between not only the account and creative team, but more importantly between the agency and our client’s agenda.
Day to day strategy lead on key accounts ensuring we produce the best strategy and brief for all client creative requests and problems.
Deliver annual communication plan and brand imperatives for all clients.
Act as the voice of the consumer within agency and client forums.
Lead select agency pitches.
Oversee use of agency IP and its application on client work.
Consumer insight thought leadership with clients and within the agency.
Assist and coach account teams on strategic brand thinking with day to day matters.
Assist in delivering campaign metrics and development of campaign ROI.
Skills and Experience based competencies
Strong consumer insights background with some research experience.
Experience in linking strategy to communication outcomes and recommendations.
Experience in owning and delivering brand strategy projects from start to finish.
Experience leading multi-faceted projects with all level of client stakeholders.
Strong understanding of client organisations and functional responsibilities.
Understanding and experience in media and digital planning.
Experience in leading organisations and teams through change.
Key behavioural attributes
Some of the key behavioural attributes of the Senior Planner
Strong and confident communicator
If you think you have what it takes and are interested in joining the team at McCann Melbourne please send your CV to David Phillips – Strategy Director.