Women are more excited by a new makeup look than yet another new product.
While women love a new makeup look they don’t always have the confidence to try it for themselves. So we created a new look, the Winged Eye, using two new products and then turned it in to the latest must-have by featuring it on all the models in the Melbourne Fashion Festival. We created a suite of how-to videos and tutorials so women could confidently create their own Winged Eye.
More than 1.9 million organic views of our how-to videos and the highest sales on record for both products.