0 to 460px (S)
460px to 768px (S2)
768px to 1024px (M1)
1024px to 1440px (M2)
1440px to 1920px (L)
1920px + (XL)
ALL WORK ALL WORK
ALL PROFILES ALL PROFILES
NEWS Blogs
MENU MENU
Truth Well Told Truth Well Told Truth Well Told Truth Well Told Truth Well Told Truth Well Told
McCANN Australia
 
All Work

L'Oréal Paris ~ Winged Eye

Melbourne

Truth

Women are more excited by a new makeup look than yet another new product.

Transformation

While women love a new makeup look they don’t always have the confidence to try it for themselves. So we created a new look, the Winged Eye, using two new products and then turned it in to the latest must-have by featuring it on all the models in the Melbourne Fashion Festival. We created a suite of how-to videos and tutorials so women could confidently create their own Winged Eye.

Results

Outstanding results with more then 1.9million views of our how-to videos and the highest sales on record for both products.