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McCANN Australia
 
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MasterCard ~ MasterCard PayPass

Sydney

Truth

When life is only speeding up, Australians hate things that slow them down.

When all you want to do is get in and out of the shops in a hurry, breezing though the checkout can mean the difference between everyday success or failure.

MasterCard PayPass lets cardholders speed up their transactions by allowing purchases to be processed in a single tap of the card. This technology is now available across all Coles Supermarkets nationwide.

Transformation

The spot, shot by Trop Fest winning director Abe Forsythe, features a quick-thinking supermarket customer who demonstrates just one of the benefits of being able to pay for something in a hurry. The result is a creative approach that elevates this otherwise functional message into a memorable and entertaining story.