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McCANN Australia Truth Well Told

PayPass Mystery Trip

APAC Effies

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Truth

New Zealanders are united in their ubiquitous love for the All Blacks Captain – Ritchie McCaw. Truth is though, he's so ubiquitous, that it's hard to create a rugby sponsorship message that truly stands out.

Transformation

McCann have developed an integrated cardholder promotion campaign, including an entertaining television spot featuring Richie McCaw and New Zealand’s favourite rugby super fan, ‘Tim’. This is the third instalment of the hugely successful campaign. The last two TV spots were voted New Zealand’s Best Ad at Television New Zealand’s annual ‘Fair Go Advertising Awards’ – a televised annual advertising awards show that is the second most watched show in New Zealand.

In this spot, Tim has won another prize from MasterCard (a Mystery Trip) and he wants to take his best mate Richie along for the journey.

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