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McCANN Australia Truth Well Told

Mantra Hotels

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Truth

Mantra Group is one of Australia’s leading tourism operators and to launch its new ‘Mantra Hotels’ masterbrand, we developed a new brand platform and campaign.

Mantra Hotels, encompassing Mantra, Peppers and BreakFree, provide spaces that promote real living and empower the engaged, curious and connected traveller.

The best travel experiences begin with a space to make your own, and when travellers discover life outside the four walls of a hotel room, they find the moments that truly make life wonderful.

This is the very truth that inspires travel and it led to our core organising idea: discover life outside the square.

We told the stories of four different, equally wonderful experiences to remind us that life’s value is really measured in moments, many of which are facilitated by our travels.

Transformation

We told four different, intimate, personal and wonderful stories experienced by travellers from many walks of life in a 90 second film that chronicles these experiences at Mantra Hotels properties across the country and in New Zealand.

The stories each include a uniquely different take on the traditional holiday, showing that wonderful is always unexpected, ever-changing and forever beautiful.

The stories feature a couple whose love never grows old embarking on a city escape, the unbreakable bond of family, an exciting business milestone and a love that transcends borders and prejudices.

In addition to the film the stories were used as individual content pieces through both above the line and below the line media.

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