0 to 460px (S)
460px to 768px (S2)
768px to 1024px (M1)
1024px to 1440px (M2)
1440px to 1920px (L)
1920px + (XL)
ALL WORK ALL WORK
ALL PROFILES ALL PROFILES
NEWS Blogs
MENU MENU
Truth Well Told Truth Well Told Truth Well Told Truth Well Told Truth Well Told Truth Well Told
McCANN Australia
 
All Work

MTV EXIT & BIRKII ~ Broken Dreamers

Sydney

Truth

Social awareness campaigns have proliferated across all media. They're fighting for a just a moment of people’s time and they all have an important message to share. The problem is, people are switching off. It’s at a point of overload.

Transformation

Instead of creating another traditional social awareness campaign, McCann created a music video, together with MTV EXIT and French electro-pop artist Birkii. Though a medium we knew young people were already actively engaged with, we educated them about the dangers of human trafficking. We turned a message people didn’t want to hear into a message they shared with friends.

AdNews – http://www.adnews.com.au/campaigns/mtv-pushes-to-end-human-trafficking#

Campaign Brief – http://www.campaignbrief.com/2014/09/mtv-exit-extends-human-traffic.html

Best Ads – http://www.bestadsontv.com/ad/65304/MTV-EXIT-Foundation-Broken-Dreamers

Mumbrella – http://mumbrella.com.au/mccann-uses-pop-storybook-warn-dangers-human-trafficking-exploitation-248439

Mumbrella Asia – http://www.mumbrella.asia/2014/09/mtv-launches-campaign-end-human-trafficking/

The Stable – http://www.thestable.com.au/mccann-helps-mtv-exit-to-repair-broken-dreams/

Campaign Asia – http://www.campaignasia.com/Video/390114,Storybook+tells+horrific+stories+of+human+trafficking.aspx

La Reclame – http://lareclame.fr/110352-mtv-exit

EuroNews – http://www.euronews.com/2014/08/31/broken-dreamers-mtv-exit/