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Bendigo Bank ~ Bigger than a bank

Melbourne

Truth

People like that Bendigo Bank are a feel-good community focused bank but often overlook the bank for 'serious' banking services.

Transformation

While Bendigo Bank has already established itself as community focused, ‘Bigger than a bank’ focuses more on the home loans, the credit cards and the business products that earned it the title ‘Australian Business Bank of The Year – customer satisfaction’, three years running from Roy Morgan Research’s Customer Satisfaction Awards. It shows how they are bigger in their actions and bigger from a moral standpoint.

It was imperative that the campaign could be adapted from a broad national brand campaign to one that would work for local Community Branches.