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McCANN Australia Truth Well Told

Bad Days

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Truth

Victoria’s employers were getting complacent about workplace safety. They considered it a trivial part of their day.

Transformation

When trivial, or inconvenient things happen, you might think that you’re having a bad day. But when someone gets killed or badly injured at work – that’s a really bad day. So we created a campaign that differentiated between a ‘bad day’ and a ‘really bad day’ and set out to make employers think about the consequences of an unsafe workplace.

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