Victoria’s employers were getting complacent about workplace safety. They considered it a trivial part of their day.
When trivial, or inconvenient things happen, you might think that you’re having a bad day. But when someone gets killed or badly injured at work – that’s a really bad day. So we created a campaign that differentiated between a ‘bad day’ and a ‘really bad day’ and set out to make employers think about the consequences of an unsafe workplace.