THE TRUTH ABOUT INTEGRATED MEDIA
Our integrated process is based on the McCann Truth to Meaning process and delivers an end-to-end integrated media offering.
The key benefits to an integrated offering for our clients are:
1. Realising better efficiency of spend through elimination of duplication.
2. Building better effectiveness through a single-minded focus on the insight, the idea and the right touch-points.
3. Adhering to a pure channel agnostic approach.
4. Science and data drive all investment decisions.
5. End-to-end responsibility for direct response activity that drives clients ROI.
DRIVING BETTER INVESTMENTS
To drive better investments for our clients it is critical to test and learn across a number of areas including; time periods, demo’s, spend, channels & mix, creative and markets. To best inform McCann’s integrated process, we draw on a number of best practice tools & data sets including propriety channel planning tools, consumer media metrics (Roy Morgan), competitive & category data (AQX, Big Datr), and analytics/econometrics (MRM McCann).
INTEGRATION DRIVING EFFECTIVENESS
McCann’s integrated media and creative deliver clients the most sophisticated and accountable product in the market.
Adfest 2016: Media Grand Prix
Cannes Lions 2016: Media Gold
B&T Media Agency of the Year 2016: Finalist
Mumbrella Integrated Agency of the Year 2016: Finalist
Spikes 2015: Media Grand Prix
AdNews 2014: Media Campaign of The Year.
Cannes Lions 2013: Media Gold
McCANN MEDIA UPDATE
Read about the lastest in media news and developments locally and around the world.