THE TRUTH ABOUT INTEGRATED MEDIA

Our integrated process is based on the McCann Truth to Meaning process and delivers an end-to-end integrated media offering.

The key benefits to an integrated offering for our clients are:

1. Realising better efficiency of spend through elimination of duplication.
2. Building better effectiveness through a single-minded focus on the insight, the idea and the right touch-points.
3. Adhering to a pure channel agnostic approach.
4. Science and data drive all investment decisions.
5. End-to-end responsibility for direct response activity that drives clients ROI.

DRIVING BETTER INVESTMENTS

To drive better investments for our clients it is critical to test and learn across a number of areas including; time periods, demo’s, spend, channels & mix, creative and markets. To best inform McCann’s integrated process, we draw on a number of best practice tools & data sets including propriety channel planning tools, consumer media metrics (Roy Morgan), competitive & category data (AQX, Big Datr), and analytics/econometrics (MRM McCann).

INTEGRATION DRIVING EFFECTIVENESS

McCann Melbourne Media Strategy Process

McCann’s integrated media and creative deliver clients the most sophisticated and accountable product in the market.

Media recognition.

Adfest 2016: Media Grand Prix
Cannes Lions 2016: Media Gold
B&T Media Agency of the Year 2016: Finalist
Mumbrella Integrated Agency of the Year 2016: Finalist
Spikes 2015: Media Grand Prix
AdNews 2014: Media Campaign of The Year.
Cannes Lions 2013: Media Gold

McCANN MEDIA UPDATE

Read about the lastest in media news and developments locally and around the world.

February 2017
October/November 2016
September 2016
July/August 2016