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McCANN Australia Truth Well Told

Tony Prysten

Head of Digital & Experience - Melbourne

Tony Prysten

Originally an industrial designer, Tony evolved into the world of digital leading his own agency Igloo for 20 years.

A creative, entrepreneurial and strategic thinker, Tony strives to solve client problems by delivering creative and effective digital platforms.

He has worked on significant digital strategies, campaigns and implementations for Metro Trains, Tiger Air Australia, L'oreal Paris Australia, Mazda Australia, Cricket Australia, Quit Victoria, VicHealth, Cancer Council Australia and Red Cross Blood Service.