Managing Director - MRM Australia
Brent is a highly motivated digital professional with experience ranging from startups to working within global networks. As Managing Director, Brent is responsible for spearheading MRM Australia's development of CRM, data, digital innovation and technical platform development.
He has a track record in winning new business and a deep technical understanding across brands as diverse as Coca-Cola, Microsoft, Nokia, Nestle, Pernod Ricard, Ford, YUM! Restaurants, Schick and Pringles. He started life as a freelance Art Director, setting up a Production/Creative agency. Three years later he launched BACK Creative, moving away from production into full service digital and rapidly building the agency on the back of blue-chip clients including ING, ANZ, IFSA, Motorola and Sony Ericsson.
In 2010 Brent joined Wunderman as the Head of Digital to digitise a then 'traditional DM' organisation. In his first year he won Coca-Cola’s loyalty platform Coke Unleashed and grew the digital department rapidly thereafter. On top of Coke he was successful winning: Uncle Toby's (Nestlé), Pernod Ricard Premium Wine Brands, Schick, and CBHS Insurance.
Brent acted as digital strategist on Coke’s Cannes Winning ‘Share a Coke’ Campaign (Summer 2011), and ‘Share a Song’ (2012). ‘Share a Coke’ narrowly missed out on a Grand Prix gong, but picked up multiple gold, silver and bronze Lions during the awards (and a raft of other awards). He is passionate about innovation and saw Wunderman appointed as 1 of only 2 ‘Facebook Preferred Marketing Developer’s’ in Australia in 2012 (and retained the accreditation in 2013). He loves all things digital and data oriented, and continues to judge across the following categories: effectiveness, innovation and digital.