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McCANN Australia Truth Well Told

AWARD WINNING

McCann Australia is in the business of creative storytelling, underpinned by strategic excellence and effectiveness. Our work across a number of clients has been recognised at all the big global awards shows, including the honour of having the most awarded campaign in the history of Cannes, being crowned D&AD, Spikes, LIA and Campaign Brief Agency of the Year and winning Best in Show at One Show.

In 2013 McCann Australia achieved the title of the “World’s Most Awarded Agency.” In 2014 we continued that success winning our sixth Grand Prix at Cannes and ranking as the 3rd most awarded Australian agency in the Global Effies Index. In 2015 McCann is the top ranked Australian Agency in the World Advertising Research Centre’s annual report and the 6th ranked agency globally.

MFA

Melbourne University: Made Possible By Melbourne
Finalist in Most Innovative Use of Media
Finalist in Best Collaboration

TANGRAMS

L’Oréal: Laser or L’Oréal
Shortlisted in Pharma, Beauty Products, Cosmetics And Toiletries

BIC: Champenships
Shortlisted in Other Consumer Products

Seeing Eye Dogs: Free Puppies Forever
Shortlisted in Small Budget Marketing Campaign

CLIO

Melbourne University: Made Possible By Melbourne
Silver in Integrated Campaign

YMCA: Playnasium
Silver in Brand Design

ADSTARS

Melbourne University: Made Possible By Melbourne-Water Bottles
Finalist in Promotion

MIFF: Made From Memory- Radio
Silver in Radio
2 Bronze in Radio

MIFF: Made From Memory
3 Finalists in Film Craft
2 Finalists in Promotion
Finalist in Film

University of Melbourne: Visually Imapired Reality
Finalist in Interactive

University of Melbourne: Made Possible By Melbourne- The Audio Tour
Silver in Media
Bronze in Mobile
Finalist in Mobile

University of Melbourne: Made Possible By Melbourne
Finalist in Place Brand
2 Finalists in Public Service Advertising
Silver in Design
Grand Prix in Media
Bronze in Media- Use of Media
Silver in Media- Product & Service
Finalist in Direct
2 Silver in Direct
Silver in Promotion
Gold in Promotion
3 Finalists in Interactive
2 Silver in Outdoor
3 Bronze in Outdoor
Gold in Outdoor

BIC: Champenships
Silver in Direct
Finalist in Direct
Finalist in Radio

YMCA: Playnasium
Bronze in Public Service Advertising
Finalist in Public Service Advertising
Silver in Design Communication
Finalist in Design
Bronze in PR
Finalist in PR
2 Bronze in Direct
Bronze in Promotion
Finalist in Promotion
2 Finalist in Outdoor
2 Bronze in Outdoor

CRESTA

Melbourne University: Made Possible By Melbourne
Finalist in Ambient Media
Finalist in Outdoor
Finalist in Integrated Campaigns
Finalist in Promotions & Incentives
Finalist in Branded Entertainment

YMCA: Playnasium
Finalist in Ambient Media
Finalist in Design
Finalist in Promotions & Incentives
Finalist in Branded Entertainment

CASE Awards

Melbourne University: Made Possible Melbourne
Platinum in Best Practices in Communications & Marketing
Grand Gold in Advertising
Silver in Special Events

Cannes Lions 2017

Melbourne University: Made Possible By Melbourne
2 Silver in Outdoor
Silver in Promo & Activation
2 Bronze in Media
Bronze in Design
Shortlisted in Outdoor
Shortlisted in Media
2 Shortlisted in Direct
2 Shortlisted in Health & Wellness

Melbourne University: Made Possible By Melbourne – The Audio Tour
Shortlisted in Radio

YMCA: Playnasium
Silver in Outdoor
Bronze in Health & Wellness
Bronze in Entertainment
Bronze in Design
Shortlisted in Outdoor- Use of Ambient
7 Shortlists in Health & Wellness

Dumb Ways To Die: The Games
Shortlisted in Creative Effectiveness

Webby Awards 2017

University Of Melbourne: Made Possible By Melbourne
Honoree in School/University

D&AD 2017

YMCA: Playnasium
Wood Pencil in Brand Experience in Environments
Wood Pencil in Product Design
Wood Pencil in Prototypes

Melbourne University: Made Possible By Melbourne
Wood Pencil in Exhibition Design

One Show Awards 2017

YMCA: Playnasium
Design Silver Pencil in Branding
Design Bronze Pencil in Immersive
Print & Outdoor Bronze Pencil in Ambient Media (Indoor & Outdoor)
Design Merit Award in Innovation in Design
Print & Outdoor Merit Award in Innovation in Print & Outdoor
Print & Outdoor Merit Award in Ambient Media (Indoor & Outdoor)

New York Festivals 2017

University Of Melbourne:
Made Possible By Melbourne

Finalist Certificate in Outdoor/Out of Home Marketing
Finalist Certificate in Ambient in a Promotional Campaign
Finalist Certificate in Best Use of Media
1 Bronze in Outdoor/Ooh Marketing

YMCA: Playnasium
Finalist Certificate in Best Use of Media
1 Bronze in Branded Entertainment

WARC 2017

L’Oréal: Laser or L’Oreal
Bronze in Content Strategy

MIFF: Future Memories
Silver in Content Strategy

BIC: Champenships
Silver in Social Strategy

Seeing Eye Dogs:
Free Puppies Forever

Bronze in Social Strategy
Special Award For Not-For-Profit Innovation

AdNews Awards 2017

Shortlisted Media Agency of the Year

AdFest 2017

University of Melbourne:
Made Possible by Melbourne

Gold in Direct
Gold in Promo
3 Silver in Media
Finalist in Branded Content and Entertainment
Finalist in Direct
Finalist in Integrated

BIC: Champenships
Bronze in Direct
Finalist in Promo
Finalist in Media

Seeing Eye Dogs:
Free Puppies Forever

Effectiveness Lotus
Finalist in Direct

YMCA: Playnasium
2 Gold in Promo
Silver in Design
Bronze in Outdoor
Finalist in Branded Content and Entertainment

Finalist in Innovation
Finalist in Outdoor

Melbourne International Film Festival:
Made From Memory

Silver in Direct
Silver in Radio
Bronze in Promo
Bronze in Media
Finalist in Branded Content and Entertainment

L’Oreal: Laser Or L’Oreal
Finalist in Direct 

University of Melbourne:
Visually Impaired Reality

Finalist in Interactive

The Hunger Project
Gold in Promo
Bronze in Promo

Campaign Asia 2016

Shortlisted: Australia Creative Agency of the Year

LIA 2016

Seeing Eye Dogs Australia
1 Gold
1 Finalist

Melbourne International Film Festival
1 Bronze

APPIES APAC 2016

Melbourne International Film Festival
1 Gold

Spikes Asia 2016

Melbourne International Film Festival
1 Gold
2 Silver
5 Bronze

Seeing Eye Dogs Australia
1 Silver

Cannes Lions 2016

Melbourne International Film Festival
1 Gold
1 Silver
1 Bronze

Cannes Lions Creative Effectiveness 2016

Tigerair: Infrequent Flyers
Silver

2016 Tambuli Lifetime Achievement Award

Metro Trains: Dumb Ways to Die
Best of the Decade

2016 Asian Marketing Effectiveness Awards

Tigerair: Infrequent Flyers Club
1 Gold
3 Silvers
Melbourne International Film Festival
1 Silver
1 Bronze

One Show 2016

Melbourne International Film Festival
Cross-platform Merit Award
Mobile Merit Award

WARC Prize for Innovation 2016

Melbourne International Film Festival
Bronze

2016 Effie Awards Asia Pacific

Tigerair: Infrequent Flyers Club
1 Gold in Travel / Tourism

Victorian Responsible Gambling Foundation: Bet Regret
1 Bronze in Government / Institutional

Nimble: Nimble It and Move On
1 Bronze in Financial Products & Services

AdFest 2016

Melbourne International
Film Festival

Grande Lotus in Interactive
2 Gold Lotus in Interactive
2 Silver Lotus in Media
4 Bronze Lotus in Direct
2 Finalists in Media

Campaign Asia 2015

Australia/NZ Planner of the Year: Runner-up: David Phillips

LIA 2015

Tigerair: Infrequent Flyers Club
2 Silver

ADMA AC&E Awards 2015

Creative of the Year: Pat Baron

Tigerair: Infrequent Flyers Club
Pinnacle Award: Overall Customer Experience Award
Category Winner: Copy Writing
Category Winner: Customer Retention/Loyalty Campaign
Category Winner: Integrated Campaign

Spikes Asia 2015

Tigerair: Infrequent Flyers Club
1 Grand Prix, Media
1 Gold Spike
3 Silver Spikes
5 Bronze Spikes

2015 Effie Awards Australia

Nimble
1 Bronze Effie

AD STARS 2015

Metro Trains: Dumb Ways to Die 2: The Games
2 Silver
3 Bronze
1 Crystal
Tigerair: Infrequent Flyers Club
3 Bronze

Appies Awards 2015

MasterCard: Locally Famous
Shortlisted for Financial Services category

Government Relations Awards 2015

Universities Australia: Keep it Clever
Winner – Campaign of the Year

CommCon Awards 2015

Universities Australia: Keep it Clever
Finalist

Cannes Lions 2015

Tigerair: Infrequent Flyers
1 Silver
1 Bronze
5 Finalists
Metro Trains: Dumb Ways to Die 2: The Games
Finalist

Mumbrella 2015

Victorian Responsible Gambling Foundation: Bet Regret
Mumbrella Award for Insight

McCann Australia
APAC Creative Agency Network of the Year

New York Festivals 2015

Tigerair: Infrequent Flyers Club
First Prize Award
Metro Trains: Dumb Ways to Die 2: The Games
Third Prize Award
Cobs: So Happy You Could Burst
Finalist Award

2015 Effie Awards Asia Pacific

L’Oreal Paris: Winged Eye
1 Bronze in Beauty & Wellness

Mastercard: Locally Famous
1 Bronze in Financial Products & Services

One Show 2015

Tigerair: Infrequent Flyers Club
1 Bronze in Direct

Metro Trains: Dumb Ways to Die: The Games
1 Silver in Interactive, Branded Games
1 Silver in Mobile, Branded Games

AdFest 2015

Tigerair
1 Gold Lotus in Direct
1 Bronze Lotus in Film Craft
1 Bronze Lotus in Promo
1 Branded Content Lotus in Branded Content & Entertainment
1 Finalist in Effective
L’Oréal Paris
1 Effective Lotus in Effective
Victorian Responsible Gambling Foundation
1 Finalist in Promo

AWARD Awards 2015

Macquarie Dictionary
Bronze in Digital Campaign Business to Consumer
Bronze in Digital Direct Response Campaign
MTV Exit
Bronze in Music Video

WARC 100 2015

Top ranked Australian Creative Agency
6th ranked Agency globally

APG Awards

Victorian Responsible Gambling Foundation: 100 Day Challenge
Silver

Webbys 2014

Metro Trains: Dumb Ways to Die 2: The Games
2 Nominee: Mobile – Games

Tigerair
Official Honoree in Interactive Advertising: Tourism & Leisure

EPICA 2014

MTV EXIT Foundation: Broken Dreamers
Bronze for Branded Content and Entertainment

Campaign Asia 2014

Australia/NZ Creative of the Year: Pat Baron

LIA 2014

Macquarie Dictionary
Silver in Design
Bronze in Integration
Finalist in Digital

ADMA Awards 2014

Macquarie Dictionary
Category Winners:
Branded Content
Digital & Social Advertising
Integrated Campaign – Small Budget
Highly Commended:
Copywriting

Spikes Asia 2014

Metro Trains: Dumb Ways to Die – The Game
Creative Effectiveness Spike

Macquarie Dictionary
Bronze Spike

Shortlisted for:
Branded Content & Entertainment / Live Experience
Design / Digital Design
Digital / Social
Promo & Activation / Use of Social in a Promotional Campaign

Clio Awards 2014

Macquarie Dictionary
Shortlisted for Social Media in Digital/Social

2014 Effie Awards Australia

Metro Trains: Dumb Ways to Die
1 Silver Effie
2 Bronze Effies

Victorian Responsible Gambling Foundation: 100 Day Challenge
1 Bronze in Most Original Thinking
1 Bronze in Government, Corporate & Social Services

The International ANDY Awards

Metro Trains: Dumb Ways to Die
Gold in Gaming

Cannes Lions Creative Effectiveness 2014

V/Line 
Grand Prix

Cannes Lions 2014

Macquarie Dictionary 
2 Silver
1 Bronze
1 Shortlist
Metro Trains: Dumb Ways to Die
1 Bronze
1 Shortlist

2014 Asian Marketing Effectiveness Awards

Vic Responsible Gambling Foundation
1 Gold
2 Silver
MasterCard
1 Silver

D&AD 2014

Macquarie Dictionary
Yellow Pencil

New York Festivals 2014

Macquarie Dictionary
3 Third Prize Awards
3 Finalist Awards
Google Books
3 Finalist Awards
Vic Responsible Gambling Foundation
Finalist Awards

Sirens 2014

Metro Trains: Metro Notify
Silver Siren – Campaign winner

Campaign Brief Agency of the Year 2014

2014 Effie Awards Asia Pacific

Metro Trains: Dumb Ways to Die
1 Gold in Small Budget
1 Silver in Travel/Tourism

The A-list Hollywood Awards 2014

Metro Trains
2 Gold in Moving Image Advertising
1 Silver in Moving Image Advertising

AWARD Awards 2014

Metro Trains
17 Gold in Film and Video; Animation; Print; Integrated Campaign; Posters and Outdoor; PR; Print Craft; Radio; Direct Marketing; Digital; Promotion and Experiential; Media
5 Silver in Print Craft; Radio; Digital
Department of Families Housing Community
2 Bronze in Integrated Campaign; PR

AdFest 2014

Macquarie Dictionary
1 Integrated Lotus
1 Bronze Lotus in Interactive
Metro Trains – Dumb Ways to Die
1 Finalist in Mobile Applications & Other Mobile Downloadables
1 Silver Lotus in Mobile
1 Silver Lotus in Design
1 Gold Lotus in Best Use of Games

B&T Agency of the Year

Best Ad Campaign
Best PR Campaign
Best Use of Social Media

ADMA Awards 2013

Metro Trains: Dumb Ways to Die
10 Gold
4 Silver
1 Bronze
V/Line
1 Silver
Department of Fahcsia
1 Silver
Google
2 Silver
Vic Responsible Gambling Foundation
1 Bronze
Specsavers
1 Silver

LIA 2013

Agency of the year
Metro Trains: Dumb Ways to Die
15 Gold
11 Silver
3 Bronze
Department of Fahcsia
1 Silver
Vic Responsible Gambling Foundation
Finalist

Annecy International Animated Film Festival 2013

Metro Trains: Dumb Ways to Die
Winner – Best Commissioned Film

AdNews Awards

Metro Trains: Dumb Ways to Die
2012 Ad Campaign of the year
2012 Ad of the Year
Vic Responsible Gambling Foundation: 100 Day Challenge
Ad Campaign of the year

AdFest 2013

Metro Trains: Dumb Ways to Die
Grand Lotus for Film
2 Gold Integrated Lotus awards
1 Gold Lotus in Interactive
1 Silver Outdoor Lotus
1 Bronze Lotus in Interactive
Second ranked Australian agency
V/LINE
1 Finalist in Integrated

Mumbrella Awards 2013

Metro Trains: Dumb Ways to Die
Mumbrella Award for Bravery
Australia’s Favourite TV Ad of the Year
Ad Campaign of the Year
Thinker of the Year (John Mescall)
Mumbrella Ad of the Month November 2012
Mastercard: Pirate
Mumbrella Ad of the Month April 2013

Clio Awards 2013

Metro Trains: Dumb Ways to Die
3 Gold
1 Silver
Top ranked Australian agency
Corelle
1 Gold in Direct – Corelle ‘Post-a-Plate’ campaign

Spikes Asia 2013

Agency of the year
Metro Trains: Dumb Ways to Die
7 Grand Prix (Branded Content, Integrated, Promo & Activation, Digital, Radio, Film, Film Craft)
11 Gold Spikes
5 Silver Spikes
4 Bronze Spike
Agency of the Year
Department of Fahcsia
1 Silver in PR for Impossible Orchestra

Very Short International Film Festival 2013

Metro Trains: Dumb Ways to Die
Prize of the people – runner up

WARC Prize for Innovation 2013

Metro Trains: Dumb Ways to Die
Finalist
V/Line: Guilt Trips
Finalist

TED

Metro Trains: Dumb Ways to Die
Selected among TED’s top 10 Ads Worth Spreading 2013, the only Australian advertisement ever to have been so recognised.

2013 Asian Marketing Effectiveness Awards

Metro Trains: Dumb Ways to Die
4 Gold
Mount Franklin
Finalist
Mastercard
Finalist

Sirens 2013

Metro Trains: Dumb Ways to Die
Gold Siren – Overall category winner
Silver Siren – Single category winner
Campaign of the Year
Siren Client Awards (voted by judging panel of clients)
Velvet Jane
Round 3, Best Radio Single – ‘Respect’

Webbys 2013

Metro Trains: Dumb Ways to Die
7 Webbys (in 4 categories)
Most awarded campaign of 2013

D&AD 2013

Agency of the year
Metro Trains: Dumb Ways to Die
1 Black Pencil
5 Yellow Pencils
3 Pencil Nominations
5 in-books
Agency of the Year
Most awarded campaign ever in D&AD’s history

AWARD Awards 2013

V/LINE
3 Bronze awards in Integrated Campaign; Integrated Solutions; Digital Campaign Business to Consumer
Department of Fahcsia
1 Bronze award in Craft in Film

One Show Entertainment 2013

Metro Trains: Dumb Ways to Die
2 Gold Pencils

One Show Interactive 2013

Metro Trains: Dumb Ways to Die
1 Gold Pencil
1 Merit award

One Show 2013

Metro Trains: Dumb Ways to Die
3 Gold Pencils
1 Bronze Pencil
4 Merit awards
Best of Show
3rd ranked global agency, Metro Trains top ranked client.

Cannes Lions 2013

Runner Up: Agency of the year
Metro Trains: Dumb Ways to Die
Grand Prix (Film, Integrated, Radio, Direct, PR)
18 Gold Lions
3 Silver Lions
2 Bronze Lions
Most awarded campaign ever at Cannes
V/LINE 
2 Bronze Lions in Direct
1 Bronze Lion in Promo & Activation
Department of Fahcsia 
1 Bronze Lion in PR for Impossible Orchestra

Campaign Asia 2013

Australia Creative Agency of the Year: McCann
Australia/NZ Creative of the Year: John Mescall
Australia/NZ Account Person of the Year: Runner-up: Adrian Mills
Australia/NZ New Business Development Team of the Year: Runner-up: McCann Australia

Spikes Asia 2012

Department of Fahcsia
2 Silver trophies in Film

ADMA Awards 2012

V/LINE
1 Silver – Best Flatmail – for Guilt Trips Instructional Guide

Midas Awards 2012

Mastercard
1 Silver – Coles PayPass
1 Certificate

2012 Fair Go

Mastercard
Voted New Zealand’s Best Ad – MasterCard ‘Fan’

MADC 2012

V/LINE
1 Silver in Best Innovation in eCommerce
5 Bronze in Best Digital Campaign; Best Art Direction; Best Typography; Best Direct Response Advertising; Best writing for Design
Best in Show
Second ranked Melbourne agency