In 1912, McCann registered the world’s first advertising trademark ‘Truth Well Told’. In the century since, McCann has been home to some of the world’s greatest brands and some of the industry’s most renowned Truth Tellers. Bryce Courtenay. Phillip Adams. Theodore Geisel (or ‘Dr Seuss’ as you may know him). Great storytellers dedicated to unearthing the most compelling truths about our clients’ brands and conveying them in the most creative ways possible.
In December 1959, McCann opened its doors in Australia and set about uncovering the truths behind some of our own iconic brands. From ‘Louie the Fly’ to ‘The Milky Bar Kid’, ‘It’s Time’ for the Australian Labor Party and even the giant ‘Coke Sign’ in Sydney’s Kings Cross.
McCann Australia is the result of a merger in 2011 with awarded local independent agency SMART, creating a new breed of agency with the leadership, processes, structures and DNA of a creative independent, backed by global resources and intellectual capital of the world’s largest agency network. With more than 180 offices in over 120 countries, we’re part of the world’s largest advertising agency network. And as part of McCann Worldgroup, we provide our clients with a completely integrated and comprehensive marketing services offering.
Today technology makes the truth more transparent than ever. There are maybe two places in the world that consumers seek out advertising: on Times Square and online. And telling the truth well online is key.
Online, Truth Well Told is truth well shared. So McCann is now dedicated to creating campaigns, platforms and content that consumers will actively seek out and engage with. Like our Dumb Ways to Die campaign for Metro Trains, the most awarded ad campaign in history as well as the most Viral Australian Ad Campaign and the many other examples featured on this site.
It’s a creative approach that has made McCann not just the top-ranked creative agency in Australia, but the top-ranked digital agency too. With the top ranking for Agency in the World for the Gunn Report; winning 32 Cannes Lions across multiple campaigns in 2013 alone; the most awarded campaign in the history of Cannes; Agency of the Year at D&AD; top-ranked Australian agency at the CLIOs and Best of Show at The One Show. The list goes on.
The business results delivered for our clients have also seen McCann achieve a record performance in both the 2013 Asian Marketing Effectiveness Awards and 3rd place in the Global Effies for Australian agencies. And we’re the only Australian agency ever to be featured among TED’s Ads Worth Spreading.